Category: User Research

Hotel User Research and Improved UX

Project Description: This project involves Marriott’s digital properties. In general the company knows that their products are lacking an outstanding user experience. My team of fellow UX students and I were tasked with improving the user experience of Marriott’s digital properties (www.mariott.com and mobile app). The project began with a Nano Usability Test to determine the state of the properties and…

Online Retail UI and IA

Project Description: This project consisted of designing a new online retail website that is a direct competitor of Home Depot and Lowe’s online retail stores. The project included a specific focus on the information architecture and user interface of the new website along with user research. I worked with a small team of fellow students to complete this project over several weeks. Optimal…

Non-Profit Website Redesign

Project Description: One of Ohio’s largest non-profit’s came to me to re-design their website that hadn’t been touched since 2007. Through this process I learned that non-profits of all shapes and sizes don’t have the resources or the time they need to do their job well. Yes they care for people in ways the rest of the business world does…